Hello.
I'm Valeria.

I’m a digital product designer and strategist based in New York City.

Technically, New Jersey, but I'm, like, riiiight there.

What I do

Product UX & UI

I listen to your business goals and use them to gather insights, sketch, wireframe, design, test, analyze, and iterate.

Visual design

My start was in branding and graphic design, so my work’s always rooted in typography, grids, color theory and all things foundational.

Accessibility

Web Content Accessibility Guidelines don’t have to feel daunting. Let’s create a more equitable digital ecosystem for everyone.

Creative strategy

The bridge between your objectives and the creative execution. I identify trends, synthesize market research, and advise on implementation.

Systems thinking

I assess problems holistically, find commonalities, and explore root causes instead of adopting bandaid solutions.

Collaboration

Big believer that everyone’s expertise is valuable. Fostering cross-functional partnerships is essential to my creative approach.